Apr 12
12
Prior to 2009, Google AdWords prohibited advertisers from bidding on trademark protected phrases and keywords. Due to the implementation of an advanced algorithm allegedly capable of detecting the advertisers’ intent, Google AdWords changed the policy in 2009 and began allowing advertisers to intentionally bid on these protected keywords and phrases. Due to AdWords selling sponsored Follow SEJ on Twitter @sejournal
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Judge Demands Lower Court Reconsider Rosetta Stone Lawsuit Against Google